Our Story

Lucien Piccard, a brand enriched in vintage heritage and timeless style was founded in Switzerland in 1923. For over 90 years, generations have chosen Lucien Piccard timepieces for their superb artisanship and timeless designs. Our timepieces have been seen on the wrists of royalty, dignitaries and celebrities worldwide including the iconic, debonair entertainer Frank Sinatra. Today Lucien Piccard reflects back on its rich watchmaking heritage by incorporating precision craftsmanship, time-tested watchmaking traditions and classic design elements the brand is known for, while updating many designs with contemporary aspects and modern watch technology. From the meticulously designed multi-layered dials to the generously appointed cases, you will immediately recognize the modern, yet classic luxury of a Lucien Piccard timepiece.