Our Process
A harmonious balance where passion and vision integrate into the design.
Design
We are independent watchmakers who create and design our very own watches. Our team of expert designers has over 30 years of industry experience and takes great personal pride in designing and producing our watches.
Movement
Whether quartz, mechanical or automatic, we use high-quality reputable Swiss movements in all of our watches – the same movements that can be found in competitors’ products that cost up to 10X more than our watches.
Materials
All of our watches pair the finest premium-grade components and materials with state-of-the-art production techniques. From sophisticated 3D rendering to rigorous quality testing, our focus is always on delivering watches of the highest aesthetic and functional value.
Assembly
Swiss Legend Watches are expertly crafted and hand-assembled in some of the finest production facilities in the world, alongside other prestigious designer watches. Each watch takes several months to design, produce, assemble and test, before arriving on your wrist.
Design & Development
We are independent watchmakers who create and design our very own timepieces. Our expert team of designers and creative directors with over 30 years of experience in the watch industry take great personal pride in the step-by-step process of the timepieces we produce … from the original designs based on a specific brand's DNA to market and trend research … to the manufacturing process and quality assurance. Our creative designs start with a focus on the respective brand's devoted followers while adhering to specific aspects of the brands DNA. Numerous months are taken to develop these individual new collections that feature strands of the brand's precise DNA. A harmonious balance where passion and vision integrate into the design.
Materials
We only use the finest premium-grade components and materials, matched with state-of-the-art production and careful hand-applied application techniques, followed by rigorous quality testing and assurance processes to produce timepieces of the highest aesthetic and functional value to you.
316L Surgical Stainless Steel – Almost all of our watches use 316L Surgical stainless steel in the cases, bezels, bracelets, and clasps. 316L grade is a non-corrosive, incredibly durable and water-resistant. We also use Ceramic, Tungsten, Titanium and Carbon on our watch cases, bracelets and bezels. Ceramic, tungsten and carbon are man-made non-metal materials, while titanium is an extremely yet lightweight metal. Each is hypoallergenic and ideal for users allergic to stainless steel.
Sapphitek™ Crystal – Most of our timepieces are equipped with a SAPPHITEK™ crystal which is protected by our 5-year limited warranty against deep scratches and cracks. SAPPHITEK™ crystals exhibit superior impact resistance to commonly used sapphire crystals and can withstand high-pressure, water, shock, wear and heat resistance.
Movements
All of our watch brands feature precision crafted movements from ultra-precise Swiss-made quartz and automatic movements to high-end far-east mechanical and automatic movements. Our movements go through rigorous test checks prior to being hand-selected for assembly. Our movements are manufactured with the highest quality machinery, thoroughly inspected and then carefully assembled and applied by hand. Our brands feature watches with movements from the most respected manufacturers in the world, including ISA Swiss, Miyota, Ronda AG, ETA SA, and other various caliber movements manufactured by prominent watchmakers Citizen and Seiko.
Assembly
Swiss Legend brands are expertly crafted in some of the finest production facilities in the world alongside other prestigious designer timepieces. Each Swiss Legend watch takes several months to produce and assemble from the initial cut to several rounds of inspections before being sold.
The assembly of a wristwatch is a process in which every step has to be perfect: the slightest shortcoming cannot be tolerated at any stage of this assembly process. As experienced watchmakers we start by inspecting and assembling the movement, then pairing it with a dial, hands, case, caseback, crystal and strap or bracelet.
